For my birthday, my big bro L got me a subscription to Inc. Magazine. He probably saw me browsing his back issues when during a visit. Like probably most entrepreneurs or small business owners, there's so much we don't know and learning from other people or reading real case studies is immensely important. I started receiving the issues a couple months back and I really enjoy the magazine and wanted to give a shout out of appreciate to my bro. The best gifts are the ones you wouldn't go out of your way to buy yourself, but can use and appreciate.
And, I hate reading online, so the added expense of print magazines was so much nicer. It's weird. I like and do all my research online. But, reading newspapers and magazines online totally ruin the experience for me. It may be generational. Sitting back on a lazy Sunday morning with a Wall St Journal is really a relaxing time.
Inc does a great job being relevant to the brand new one-person startup baking cupcakes out of their apartment kitchen to the $50M tech company with 30 employees. I suspect larger companies probably find it less interesting, but that's the nature of the beast. There's probably a graduate-level Inc. out there somewhere.
But for the moment, I really enjoy reading stories and different approaches, whether how someone dealt with trademark infringement, libelous claims by competitors, decisions on whether to expand into franchises, etc. The best part is that reading these things, even how someone dealt with failure (always the best lessons) fire me up.
In other news....
Next week, I've been invited to give a talk ambitiously titled: "Managing Indoor Environmental Quality for Green Building Success" to a group of mostly builders, architects, interior designers, facilities managers, and people in the green and sustainable industries. It'll draw on a few real project case studies we've done to highlight why indoor air testing and paying attention to indoor environmental quality can impact green building, from marketability to cost savings to productivity to health and safety to minimizing legal liability. This is going to be big in helping us strengthen recognition as thought leaders in this space. If you have any ideas (other than an email to a bunch of acquaintances inviting them to attend) on how we can market this or use it to increase our SEO or credibility, please post your comments!
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